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The 7 ways to spot a holiday scam, according to our expert

Demand for travel appears unstoppable, with airlines and holiday companies cashing in by raising prices.

Unfortunately, villains know we are desperate to travel – and that finances are tight. The number of online scams appears to be at an all-time high, targeting people who cannot afford to lose a small fortune.

Any travel purchase of transport and/or accommodation is an act of faith, because you usually pay a substantial sum of money upfront and don’t take delivery until you turn up and, hopefully, get the flights and/or villa you were hoping for.

If you go to your local travel agent and buy a holiday, the overwhelming odds are that it will be a genuine and problem-free transaction. But if you are booking online, you are vulnerable to fraudsters. Be wary of these seven signs to ensure you are not going to be left thousands of pounds out of pocket, with no holiday.

1. Are prices way out of line?

A favourite hunting ground for fraudsters in search of unwitting victims is to offer ultra-cheap airline tickets. While many online agents will assert they have the best fare, prices for a particular flight are usually found in a fairly narrow band.

For non-stop flights between London and Orlando on 20 July 2024, returning a fortnight later, the lowest fares are around £950 return – that’s £3,800 for a family of four. Anyone offering something under £900 is likely to be a fraudster.

A check on can give you a good idea of the ball-park figure. If an agent is selling well below the norm, be wary – especially if the company tells you it has access to “secret fares”.

2. Do they make onerous demands?

Scamsters aren’t simply interested in stealing your money. They also want your identity. A genuine business will not ask for a scan of your passport or driving licence, unless there are good and specific reasons that you can verify (e.g. a local law insisting on identity checks for propective guest).

3. Are the address and phone number disconnected, geographically?

A genuine site should make it easy to find both the address and phone number. If the firm appears to be based in west Cornwall (code 01736) but has a dialling code in northern Scotland (01955), for example, you should ask why. If the number is foreign, be especially circumspect.

If a business says it is a member of Abta, the travel association, then use the very straightforward checking system to confirm its membership status – ring the landline shown on the Abta website to ensure that you are dealing with that company.

Many scam sites have no telephone number, but may have an address. If you search this address online, you will often find the real company that is based at the address the fraudsters claim to use. Find a number for that company, dial it and see what happens; one shut-down scam site,, claimed to be based at an address in west London that was actually the premises of a Polish restaurant.

4. Is the marketing material dodgy?

Many scam websites are set up using extracts copied and pasted from genuine travel companies. If something strikes you as odd, try a bit of copying and pasting yourself – an odd phrase may take you to a genuine holiday company. In the case, a phrase about health looked distinctly out of place; it turned out to have been stolen from a legitimate operator specialising in wellbeing holidays.

A new variant on what could loosely be called “marketing” is the widespread practice of fraudsters creating fake accounts on X (formerly Twitter) pretending to represent airlines and holiday companies. When someone tweets a complaint to easyJet, for example, scam accounts will respond. A recent passenger received no fewer than 10 fake responses. If you provide a number for them to contact you on WhatsApp, they will pretend to help you get some compensation – but will actually be fooling you into setting up a WorldRemit account and transmitting hundreds or thousands of pounds.

On a similar subject …

5. Could those friendly staff be pretending to be the real villa owners?

Some fraudsters intercept emails to and from genuine companies. To ensure you are not dealing with a criminal, diverge from email conversations. Demand a landline rather than a mobile, check that the dialling code is commensurate with the location, and phone the owner.

You could ask, for example: “Just before I book can you give me a few more details about the area: how far is the beach, how good is the WiFi, what’s the mobile-phone reception like?”

If you are not satisfied with the answer, probe more deeply: ask for the name of the nearest restaurant and the days it is open, then find the number for this place and call the proprietor to cross-check.

6. Do they demanding payment by bank transfer?

Paying for a service with a credit or debit card generally confers some protection if you don’t get what you paid for. In contrast, sending a bank transfer directly to someone’s account is equivalent to handing over a big bag of your hard-earned cash, with little hope of retrieving it if you are defrauded.

Yet plenty of genuine villa owners will ask for payment by bank transfer. Typically they will do this to keep handling costs down and avoid having to get inverviolved in complex and expensive systems for credit or debit card card payment.

Regrettably, criminals know it, and in a bid to persuade you to send some cash over they will typically make up a story to explain why . So it is essential to make checks before you press “confirm”. Talk to the property owner at length, asking questions about the ownership of the property: when they bought it, what improvements they have made and background on the immediate vicinity. A genuine owner will typically talk knowledgeably and enthusiastically. If you feel something is not right, do not proceed.

Be especially suspicious if the destination bank account is in an improbable location. If it is a villa in Spain through a British intermediary, being asked to pay into a bank account in a third country should be a red flag.

Some scammers who have placed fictional accommodation availability on well-known platform may ask you to liaise direct and pay by bank transfer rather than going through the official payment platform. If anyone asks you to do this, you can be fairly sure you are dealing with a criminal.

7. Are they hurrying you?

Fraudsters invariably want to pressure you into parting with your hard-earned cash quickly. They will warn that the property will be let to someone else unless you commit immediately. They may also offer a 10 or 20 per cent “discount for immediate payment”.

You should be able to sense if they are getting agitated: a good way to test their response is to suggest you communicate by mail. A villain won’t contemplate such an arrangement, but a genuine owner may cut you some slack and agree to receive your deposit as cash through the post.

While that concept might sound ridiculously 20th century, it can offers safeguards you don’t get online. I have phoned an accommodation owner in Greece and then posted the deposit in cash (by registered mail, of course) to a physical address in the village where the property was located. It is a safer transaction than transferring money to a bank account in a distant land.

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