Latest consumer research shows that Britons are shunning overseas travel this year in favour of staycations and day trips. UserTesting research reveals over one-third of respondents have ‘no plans for overseas travel this year,’ with nearly three-quarters considering staycations instead.
Only 1 in 10 Brits feel confident about an overseas holiday this year, according to a recent study conducted by YouGov. The market research company polled more than 4,250 adults and found three-quarters were not confident about an overseas holiday, while just 8 per cent already had a booking.
This sentiment was reinforced by qualitative findings from UserTesting, which revealed that most travellers are exercising caution, with 93 percent of women and 86 percent of men planning day trips, while 86 percent of women and 60 percent of men consider staycations as a preferred option.
When it comes to overseas travel, 73 percent felt moderately cautious to very cautious about overseas travel, with 33 percent of women and 40 percent of men stating that they have no plans for international travel this year.
Consumer sentiment findings conducted by Visit Britain, the nation’s official tourism board, has also reported a surge in staycations and day trips. It found 18 percent of Brits will take more UK holidays now compared to just 12 percent in June 2020, while 31 percent said their UK holidays would be about the same, compared to 25 percent in June last year.