Avios from the IAG group of airlines is one of the best-known airline loyalty currencies in the world. In our featured podcast, Paula Thomas of Let’s Talk Loyalty chats with CEO of IAG Loyalty Ltd Adam Daniels about the program, its transformation through COVID and its strategies for capturing new customers in the future.
The future of Avios
As the currency originally created and famously known as “Air Miles”, Avios is the loyalty currency of the five airlines of the IAG airline group. These include British Airways, Iberia and Aer Lingus, among others, making up one of the biggest airline groups in the world.
Avios is operated by IAG Loyalty Limited, which manages the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, as well as all the retail, travel and financial services partners of the Avios currency. It now boasts over 35 million members, and estimates that some £40 billion ($55.5 billion) is spent collecting Avios every year.
In our featured podcast, Adam Daniels, CEO of IAG Loyalty Ltd, chats with Paula Thomas of Let’s Talk Loyalty about the status of the program and its future direction. He shares both the expected and unexpected changes that have emerged through the global pandemic, with major behavior changes including how consumers and retail partners have discovered the extraordinary power of awarding Avios points for online shopping.
The podcast also discusses some new ideas for banking partnerships, as well as the power of the currency as a tool to drive employee loyalty, with concepts such as “Get Fit With Avios” proving hugely successful!
Listen to the podcast
You can listen to this episode of Let’s Talk Loyalty on the player below; simply click to play.