The Swiss ski resort of Verbier has decided to partially close its ski area due to dwindling visitor numbers and an ‘extremely challenging’ winter season.
The Bruson sector of the 4 Vallées ski area, the largest in Switzerland, will welcome skiers for the last time this winter on March 7, a month ahead of plan. The area is on the outskirts of the village and is home to quiet runs that are popular with locals, including off piste.
“The health crisis has a negative impact on the number of visitors to our ski area,” said Laurent Vaucher, CEO of life company Téléverbier.
“In fact, in comparison with previous seasons, the drop is significant due to the notable absence of international customers. In addition, the closure of catering outlets has serious consequences for our society. In view of the above, we need to take some cost-saving measures,” he said.
The slopes in Verbier have been open since late October – despite other resorts across Europe being prohibited from turning their lifts at all.
“We were able to open our ski area on 31 October 2020 to the delight of winter sports fans. Despite opening early, this season has proven extremely challenging,” said Vaucher.
“This decision was not an easy one. However, this is an exceptional measure for an exceptional situation.”