The travel industry has been hit hard by the coronavirus pandemic, slated to lose $2 trillion in revenue for 2020. While professionals in the travel landscape have been effected, so has travel media, like major travel magazines, travel influencers and travel writers, those who help bring destinations to life for millions of travelers.
Business Insider reporter Katie Warren spoke to some of the biggest industry names, including Conde Nast Traveler Editor In Chief Jesse Ashlock, Travel + Leisure Editor In Chief Jacqui Gifford and Travelbinger Founder and Editor In Chief Jimmy Im.
The coronavirus pandemic has shaped the travel media industry, and will have long-term consequences. Many top print magazines could go extinct. Well trafficked websites, like The Points Guy and Nomadic Matt, have been losing revenue.
At the end of the day, nobody is traveling right now, so no one is booking through their affiliate links. Travel influencers are also impacted, having lost campaigns and struggling to find sources of income to keep them afloat.
Rafat Ali, CEO of Skift, a travel company covering news in the travel industry, believes the situation will get worse.
I agree. We haven’t even hit rock bottom yet. As a top outlet providing important travel news, from 9 Airline Predictions Based on the Aftermath of 9/11 and Great Recession, to covering The Only 3 Officials Who Can Greenlight Travel After the Pandemic, Travelbinger will continue to bring important travel news and features to the forefront, which can help readers plan future trips and also understand the gravity of the situation in travel.
In the Business Insider story, readers can get a chance to see how the coronavirus pandemic has affected travel media.
Click here to read the full story.
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